Outdoor signage
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June 18, 2024
Outdoor Digital Signage Software: Reaching Audiences Indoors and Outside
Use Cases
Digital billboards and out of home digital signage
Digital out-of-home advertising is the perfect addition to projects such as retail centers, airports, large buildings, and public spaces. Those screens can create a pleasant experience for visitors to those spaces and can potentially create a revenue screen by featuring ads for brands located in or near those spaces.
Boost earnings on your DOOH advertising space
Same space, more ad revenue
DOOH digital signage offers the ability to show different ads on the same billboard, creating the potential for multiple ad sales, whereas static billboards only show a single ad. Ads can be shown once, twice, or however many times the advertiser and the billboard owner decide.
Adjust ad quantity and frequency
The number of ads and types of ads can be adjusted depending on the time of day, boosting revenue for both the advertiser and the billboard owner. Thanks to Samsung VXT, sales can be made by the size of the ad, length of the ad displayed, time of day displayed, frequency, and more.
Update content easily from anywhere
A variety of content can be displayed alongside ads, including fun videos for entertainment. Signage can be easily updated through the CMS, and Samsung VXT’s cloud-based software means content can be updated from anywhere.
Control the hardware from anywhere
Samsung VXT’s remote management features aid administrators in monitoring screens and allows them to change settings from a central location. They can adjust screens to comply with city brightness rules, change screen settings to save electricity usage and perform scheduled changes to optimize performance.
Improve guest satisfaction
Turn your location into a tourist destination
Digital screens can showcase cutting-edge, entertaining visuals, turning any venue into a must-visit spot for tourists and locals alike. The Samsung VXT Canvas content creation tool makes it easy to design and update eye-catching imagery.
Showcase more of what matters
Samsung VXT’s digital billboard software and the VXT apps, available separately, allow screens to be designed to show a variety of information that will be useful to guests and passersby side-by-side. Examples include a weather report on a bottom banner with an advertisement on the main portion of the screen, a news ticker on a sidebar, and fun visuals on the main section of the site.
More than advertising
Digital billboards can be used to create memorable experiences while displaying advertising, like animations mimicking memory games or featuring trending pop culture topics. The result is an experience far more enjoyable for those occupying the space compared with what can be accomplished with static signage.
Outdoor digital signage FAQs
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