Healthcare
July 28, 2023
For many companies, the lobby or reception area of the corporate headquarters is the place where potential clients get their first impression of the operation. Those spaces provide an opportunity to showcase a company’s brand and promote its values.
Digital signage can be a key part of creating a positive and engaging first impression for visitors. By integrating digital signage into your lobby, you demonstrate that your organization is forward-thinking, technologically advanced, and pays attention to detail. This can positively influence the perception of your brand and attract tech-savvy customers or clients.
Here are some strategies to consider when implementing digital signage in these areas:
Use digital signage to display personalized welcome messages to visitors. Include their name, company, or appointment details to create a warm and inviting atmosphere, recognizing visitors no matter who may be on duty or where in the facility those visitors may be. Incorporate your logo, tagline, and brand visuals to reinforce your company's image.
Keep visitors informed about the latest news and trends in your industry. Display industry-specific news feeds, market updates, or relevant articles to showcase your expertise. Incorporating social media feeds, customer reviews, or live updates on signage can engage visitors and encourage them to follow and interact with a brand on social media platforms.
Digital displays can showcase a company’s latest offerings, highlight key features of its products, or run promotional campaigns to generate interest and drive sales. Highlight upcoming events or product releases to help generate interest and build brand excitement.
Engage visitors with entertaining content such as news tickers, weather updates, trivia, or interesting facts. This helps create a welcoming and engaging atmosphere while reducing perceived wait times. Showcase employee spotlights, work anniversaries, or awards to boost morale and foster a positive work environment.
Whether it’s for the building lobby or the corporate reception area, Samsung VXT is the perfect platform for communicating with visitors. The VXT CMS content creation tool, VXT Canvas, allows anyone to effortlessly create content via an intuitive interface. Users can create their own original content for office digital signage, retail stores, restaurants, and more, using their custom images and company fonts, or via a variety of included assets such as templates and images.
And when combined with Samsung’s VXT Art, available separately anyone can turn their space into a sophisticated art gallery, with access to a range of incredible art content by renowned artists. VXT Art makes it easy to create eye-pleasing displays throughout any facility. Note that the VXT Art service requires a separate purchase.
Contact us today for more information or to get started. We look forward to hearing from you.
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