Use Cases
Retail digital signage software solutions
Adopting the Samsung VXT solution can offer a host of benefits to retailers, including increased brand awareness, higher sales, and a more engaging customer experience. Retail digital signage allows your staff to roll out campaigns in retail time, test the effectiveness of those campaigns by comparing ad schedules with sales data, and quickly update locations if a promotion proves to be particularly effective.
Better customer engagement, better retail experience
Engaging and informative content
Retail digital signage solutions can display dynamic and eye-catching content that can engage and inform customers. Screens can showcase current and upcoming promotions, special events, product details, and information about loyalty programs or store credit programs.
Animation and full-motion video
Incorporating animation or full-motion video into retail store signage can add movement to content on the screens, helping to draw the viewer's attention. Studies have shown that digital signage has a higher recall rate than nearly every other type of media, making it an effective way to capture customers' attention.
Increased customer engagement
Digital signage in a retail setting can keep customers engaged and interested in your store. The dynamic and interactive nature of digital displays can create a memorable and immersive experience for customers, increasing their likelihood of making a purchase or engaging with a brand.
Promotional opportunities
Digital signage provides a platform to promote current and upcoming promotions or special events. Managers can easily update and change the content shown on digital displays, allowing retailers to showcase new offers and attract customers to the store.
Effortlessly designed content powered by intuitive software
Effortless content creation
The Samsung VXT CMS retail digital signage software offers an intuitive interface that allows users to create content quickly and easily. With numerous templates and a variety of images, content can be created using custom colors and company fonts and managed remotely, whether it's for a specific location or the entire network.
Customizable templates
VXT Canvas, Samsung’s content creation tool, provides more than 150 easily customizable templates that store staff can use to create engaging, brand-specific content for their digital signage. These templates are regularly updated to help users always have fresh options from which to choose.
Remote content management
In an Internet-connected environment, users can manage content remotely with VXT CMS, giving them complete control over messaging and allowing them to make changes on the go. Whether they need to update content for a specific location or the entire network, it can be done easily and efficiently.
Global content distribution
VXT CMS allows users in an Internet-connected environment to display the same or different content across a diverse network anywhere in the world. This simple process ensures that the messaging reaches its target audience, no matter where they are located.
Complete messaging control
Content managers have complete control over messaging with VXT CMS. They can easily manage and update that content, ensuring that it aligns with the brand and its marketing goals.
Retail digital signage FAQs
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