Best Internal Communication Strategies for Employers

When companies have a clear internal communication strategy, employees know the organization’s goals, what is expected of them, and where the team stands in its progress toward meeting those goals.

What are internal communications and why does it matter?

Internal communication refers to the exchange of information, ideas, and messages within an organization. It encompasses all forms of communication among employees, managers, departments, and teams, including both formal and informal channels.

Internal communication is a vital component of organizational success and has several important functions, including disseminating important announcements, updates, policies, and procedures to all employees. Effective internal communication promotes collaboration and teamwork, enabling employees to connect, exchange ideas, and work together towards common goals. Regular and transparent communication helps employees feel valued, informed, and connected to the organization.

Best practices for employee communication

To ensure effective employee communication, organizations should implement a set of internal communications best practices including crafting clear, consistent messages, tailored to be relevant and meaningful to specific departments, teams, or roles. Plan and schedule regular communication to maintain consistency and keep employees informed, utilizing a variety of communication channels. 

Keep information updated

A digital signage platform such as Samsung VXT can be one of the most effective ways of communicating critical information throughout the organization. Signage can be updated quickly and easily from the front office, ensuring that every employee is kept up-to-date on the current happenings within the organization. Digital displays can be placed in high-traffic areas, throughout the facility, ensuring everyone has access to the latest information.

Limit emails with bulletin boards

One recent study found that as many as 65% of all emails get ignored, so if there’s critical information to be communicated, email may not be the best choice. Workplace digital signage can serve as an electronic bulletin board within an organization to help pass along that information. By utilizing graphics, videos, and animations, important messages can be conveyed in a more engaging and memorable way compared to plain text emails or static boards.

Remind employees of protocols, time off, and other important details

Effective internal communication becomes even more critical in the event of policy or schedule changes. It helps manage employee expectations, addresses concerns, and provides clarity on the reasons and implications of the changes. This promotes transparency and encourages employees to stay informed about the challenges the organization faces, eliminating confusion and boosting morale.

Other applications for digital signage include showcasing key performance indicators, metrics, or real-time data relevant to specific teams or departments. It can display a wide range of content, including company news, employee recognition, upcoming events, safety reminders, emergency information, and more.

The versatility of digital signage makes it the perfect platform for keeping everyone in an organization informed. Sign up for a free trial of Samsung VXT to see how it can improve communication in your organization.