7 Best Patient Engagement Strategies for Your Healthcare Business

Digital signage in waiting rooms and in the halls of a medical complex can be an effective tool for enhancing patient engagement, offering a dynamic way to communicate with patients, provide essential information, and improve their overall experience. And despite the power of digital signage, implementing a network doesn’t have to be complicated.

With the Samsung VXT cloud-based digital signage solution, the task is effortless. Samsung VXT is a full-stack digital signage content management solution with features that include a content management system, content creation tools, and a web and browser-based player.

What is patient engagement, anyway?

What is patient engagement? Definitions vary, but most dub patient engagement as the process of involving patients in their own healthcare with the goal of improving health outcomes and enhancing the patient experience. Patient engagement involves a variety of practices, interactions, and technologies designed to empower patients to take an active role in their care. Digital signage is one of those strategies.

Strategies to improve patient satisfaction

Improving patient satisfaction is crucial for healthcare providers, not only for the well-being of patients but also for the reputation and success of the healthcare facility. A digital signage solution such as Samsung VXT can be a key component of patient engagement strategies.

Here are ideas that can be implemented via digital displays to improve patient satisfaction:

1. Welcome messaging

Use digital signage to welcome patients and visitors as they enter your facility. Personalize the content when possible, such as displaying a welcome message for scheduled patients.

2. Wait time management 

Display current wait times and updates. This keeps patients informed and helps manage expectations, reducing perceived wait times and improving satisfaction.

3. Health education 

Use digital displays to provide health tips, wellness information, and preventive care advice. Tailoring content to your specific patient demographic can make the information more relevant and engaging.

4. Patient stories and testimonials

Share success stories and patient testimonials to build trust and showcase the quality of your services.

5. Wayfinding

Implement digital signage with facility maps for wayfinding to help patients and visitors navigate your facility more easily. This reduces stress and saves time.

6. Social media integration

Integrate your social media feeds to display real-time updates, patient reviews, and other content. Leverage those feeds to promote public health campaigns, vaccination drives, and to share alerts about flu season or other health crises.

7. Entertainment

Display calming imagery, light entertainment, or positive news to help reduce anxiety and improve the waiting room atmosphere.

Some final advice

For effective patient engagement through digital signage, it's crucial to keep content fresh and regularly updated and ensure the information displayed is clear, concise, and visually appealing. Track patient feedback to measure the effectiveness of your digital signage by tracking engagement metrics and patient feedback. By implementing these strategies, you can leverage digital signage to enhance patient engagement, improve the patient experience, and streamline healthcare operations in your facility.

Click here to set up a free trial and see what Samsung VXT can do for your organization. Users can experience the VXT solution on a PC without needing to connect to a display. When you’re ready to deploy your content, you can purchase and activate the license online immediately.