How to Choose the Best Digital Signage Screen for Your Needs

Selecting the Right Screen for Digital Signage

When selecting an Android-based digital signage screen, key considerations include screen size, aspect ratio, and display technology. Larger digital signage screens are ideal for spacious environments where visibility from a distance is crucial, while smaller displays work well for close-up viewing in more confined spaces. The standard 16:9 aspect ratio is suitable for most digital signage content, including videos and graphics, ensuring compatibility with a wide range of media formats.

Display resolution is equally important, with 1080p or 4K screens offering crisp, detailed visuals. When choosing between OLED and LED displays, OLED screens offer superior contrast, deeper blacks, and better viewing angles, making them ideal for high-end indoor signage. LED displays, on the other hand, are more common, generally brighter, and better suited for continuous operation in a variety of lighting conditions.

Setting Up Your Digital Signage System

Achieving success when using a digital signage screen requires careful planning regarding its location, along with the necessary hardware and software. Choose a location where the display will be highly visible to the intended audience, such as lobbies, entrances, and waiting areas, and position the screen at a height and angle that ensures comfortable viewing. Avoid places where direct sunlight or bright lighting might wash out the screen or cause glare, which can reduce visibility. Finally, ensure that the location where you plan to mount the display has either Ethernet or Wi-Fi capabilities for network access. Proper planning of hardware, software, and placement will help maximize the impact of your digital signage system.

Choosing Digital Signage Software

When it comes to digital signage software, choose a platform that can handle content creation, scheduling, playback, and remote updating. The software should be user-friendly and support a variety of media formats. When it comes to installations that involve multiple displays, the ability to monitor and control the displays remotely can save time and resources. This includes adjusting schedules, troubleshooting, and updating content without needing to physically visit the displays.

One platform that meets all those requirements, and more, is Samsung VXT. With VXT’s digital signage CMS, administrators can deploy content and manage screens no matter where they are located or what hardware is being used. With VXT Canvas, users can create original content with custom and company fonts or choose from a wide variety of digital signage templates and images pre-loaded on the system. VXT’s web-based content player can be used with a wide array of hardware devices. It’s important to note that Samsung VXT offers benefits that can enhance most types of business.

Digital Signage Screen Use Cases

In a retail digital signage application, a screen leveraging a built-in Android digital signage player can display advertisements for products, special promotions, or sales to attract customer attention and enhance the shopping experience. In the corporate world, office digital signage can display company news, welcome messages, and weather updates to keep employees and visitors informed. In a food service operation, digital menu boards can serve as digital signage for restaurants, promoting limited-time offers, specials, or new items, and can automatically adjust menu boards throughout the day to maximize breakfast, lunch, and dinner sales.

Additionally, digital bulletin boards are a great way to communicate information in a business, community, or educational facility, thanks to their ability to make updates in real-time, with examples including upcoming events, progress towards sales goals, or even positive messages designed to boost morale. When set up in a retail store, corporate lobby, or other high-traffic area, video walls incorporating multiple displays offer an eye-catching way for an organization to tell its story.

Get Started with the Right Digital Signage Screen

Android digital signage displays combined with Samsung VXT can be an easy and inexpensive way for smaller players or those on a budget to deploy a basic digital signage network.

A word of caution, though: while it may be tempting to use consumer-grade displays to save costs when creating a digital signage network, it’s not recommended. Most consumer-grade TVs are designed for limited daily use (typically 6-8 hours), whereas digital signage often involves 24/7 or extended operation. Running a consumer-grade TV continuously can lead to overheating, faster degradation, and even void the manufacturer’s warranty.