5 Ways Restaurants Can Use Digital Signage Engage Customers

By taking advantage of the benefits of digital signage in restaurants, operators can:

Improve menu visibility

With digital signage, restaurants can easily update and modify their menus in real time. This flexibility enables them to showcase daily specials, promote seasonal dishes, make pricing adjustments, and quickly respond to changes in inventory. It eliminates the need for printing and distributing physical menus, saving time and resources. Restaurant digital signage software also allows for easy dayparting, automatically changing menus and other content on a preset schedule.

Showcase specials and promotions

Digital signage allows restaurants to instantly update and spotlight their offerings, events, and promotions. If the restaurant is overstocked on a particular menu item, a quick “manager’s special” can help ensure nothing goes to waste. The ability of managers to implement promotions quickly and easily might, say, allow them to offer a special on iced coffee drinks when the weather is hot, or create a quick special tied in with a local event, such as a free dessert to anyone wearing the colors of the local high school on a night the team wins a big game.  

Display social media feeds

Digital display board for restaurants can display their social media handles and encourage customers to follow or engage with them online. They can leverage user-generated content from platforms such as Instagram or Facebook, and display it on their digital signage. This can include customer reviews, photos of dishes, or positive experiences shared by patrons. This cross-promotion helps expand the restaurant's social media reach and builds a stronger online community.

Entertain and educate customers

Digital signage can showcase a combination of informative and entertaining content. Restaurants can display fun facts about ingredients, cooking techniques, or the restaurant's history. They can also include trivia questions, puzzles, or quizzes related to food, allowing customers to learn and have fun at the same time. Chefs can also use digital signage to share stories about their dishes, ingredients, or local food culture, highlighting the sourcing process, farm-to-table practices, or unique culinary traditions.

Boost brand awareness

Digital signage provides a platform to showcase a restaurant's brand identity and tell its unique story. Restaurants can display their logo, tagline, and visual elements consistently across different screens, reinforcing brand recognition and recall. They can also use digital signage to highlight their mission, values, community involvement, or sustainability initiatives, fostering a stronger connection with customers.

Take the plunge

Digital signage creates a visually appealing and dynamic ambiance that captures customers' attention and adds a modern touch to the atmosphere of any restaurant. Digital displays can be easily updated and can provide information that helps customers make informed choices to satisfy their specific dietary preferences and restrictions.

Digital signage is fast becoming a fixture of nearly every style of restaurant. Sign up for a free trial of Samsung VXT to see how it can improve communication in your organization.